Step 5: Add purchase data layer on Shopify.Step 4.2: Paste the Product View Data layer into the snippet.Step 4: Add product view data layer into the Shopify theme.Section 2: Setting up data layers on Shopify Step 3.2 Verify with GTM’s Preview Mode.Step 3.1 Create a GA4 Global tag on GTM.Step 3: Create a GA4 tag on GTM and validate the GTM setup.Step 2: Add the GTM script to thank you page > “Additional Scripts”.Step 1.3: Paste the script in theme.liquid.Step 1: Add the GTM script to the Shopify theme files.Here is how we will set up Google Tag Manager on Shopify: It will work like a charm you’ll enjoy it. Some are small things you will almost automatically do or have already done. Each section is designed to teach you something important they are interconnected. I know it sounds like a lot! But I promise you that it is not exhausting. This complete guide on Shopify Google Tag Manager Integration has 3 main sections, 9 steps and 24 sub-steps. You might be trying this first time (hey, new friend!), or you have used other tutorials of mine before, and you’re looking to upgrade your setup (welcome, again!). I have created tons of content on this matter. Google Tag Manager is a powerful tool and offers too much value - especially for e-commerce stores. All of it to prove that - we know the drill. We have created a couple of open-source solutions used by 5000+ merchants. My team and I have completed Google Tag Manager setups for over 2000 Shopify stores. You will just need to tweak some settings by yourself. We will be talking about Shopify but you can also apply these learnings to other platforms such as WordPress, Webflow, etc. This will be your go-to guide for understanding and setting up Google Tag Manager on on Shopify.
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